Logo Designs
My logo design process starts after a detailed conversation with the client about their company and what they hope to accomplish with their logo.
Phase I of the design process typically starts with a series of what I call "digital sketches." These black logo layouts are the building blocks of the beginning of the client's brand identity. We nail down the essentials in this phase by choosing a starting point.
Phase II comes after the client provides feedback and critique on the first phase's logos. I take the client's comments and construct a second round of more detailed logos. This phase is also where color is typically introduced.
Phase III is where we get down to brass tacks. Once the client has reviewed and and responded to the second phase of logo designs, we've typically narrowed down the designs and are fleshing out the details of the brand within the logo.
Here are some of my favorite designs from various stages of the logo design process.
